As one of the original and most recognizable names in today's Internet-based social activism, the Crunk Feminist Collective has a sizable online following. The CFC online blog has an annual readership of nearly 1 million, 29.2K followers on Twitter, 36.6K likes on Facebook, and 3,000+ subscribers to their newsletter. As for individual contributors, Brittney Cooper's Twitter has 31.7K followers and Susana Morris's Twitter has 900+ followers, and all three are frequent writers and commentators on various platforms. This collection will be the first time that any CFC material will be published off-line, and approximately 25% of the book will be completely new.
Due to growing mainstream awareness of feminism and identity politics, topics such as cultural appropriation, racial representation in the media, and respectability politics are being discussed by a wider array of people than ever before. Straddling traditional academia (all contributors hold university positions, publish academically regularly, and use an academic framework for their analysis) and popular blogging (the tone is accessible, the topics deal with everyday realities and mainstream media), the Crunk Feminist Collection holds great general trade interest as well as course adoption potential.