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Against the Mainstream; The Selected Works of George Gerbner (Media and Culture #1) (Paperback)

Against the Mainstream; The Selected Works of George Gerbner (Media and Culture #1) By Sut Jhally (Editor), Justin Lewis (Editor), John Gerbner (Editor) Cover Image
By Sut Jhally (Editor), Justin Lewis (Editor), John Gerbner (Editor)
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Description


For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

About the Author


The Editor: Michael Morgan is Professor and Chair of the Department of Communication at the University of Massachusetts/Amherst. He has conducted research based on George Gerbner's theories and methods for over twenty-five years, and has published many scholarly articles and chapters on the effects of television. His most recent book is Television and Its Viewers: Cultivation Theory and Research (with James Shanahan).


Product Details
ISBN: 9780820441634
ISBN-10: 0820441635
Publisher: Peter Lang Inc., International Academic Publi
Publication Date: May 10th, 2002
Pages: 518
Language: English
Series: Media and Culture