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Looking Good: Male Body Image in Modern America (Paperback)

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A valuable examination of the tyranny of body image--this time over men

Not so long ago, what the average American man did mattered more than how he looked. Since the 1970s, however, projecting the right look has become more and more essential, and men are spending millions of dollars on fitness training, bodybuilding, hair replacement, and cosmetic surgery in the relentless pursuit of physical perfection.

What has caused American men to fall into the beauty trap so long assumed to be a special danger for women? This book looks at the confluence of social, economic, and cultural changes that have shaped the new cult of male body image in postwar America. Lynne Luciano explores what men are doing to themselves, asks why they are doing it, and discovers what this new world tells us about American society today.

About the Author

Lynne Luciano is an assistant professor of history at California State University, Dominguez Hills. Looking Good is her first book.

Praise For…

“It's a juicy subject . . . with a picturesque cast of characters . . . Entertaining and intelligent.” —Holly Brubach, The New York Times Book Review

“A must read for everyone concerned with the self-indulgence and physical danger of our culture's fixation on youth and consumerism.” —Lois W. Banner, University of Southern California

Product Details
ISBN: 9780809066384
ISBN-10: 0809066386
Publisher: Hill and Wang
Publication Date: January 9th, 2002
Pages: 272
Language: English