Business as usual is a bust. The old guard is losing ground, whereas the upstarts--the mavericks--are growing fast. The reason? In an age of hyper-competition and nonstop innovation, the only way to stand out is to be truly original.
That's the lesson behind the companies and people in Mavericks at Work. They are winning big by rethinking the logic of how business gets done and by devising new answers to the timeless challenges facing organizations everywhere. Who are these mavericks? They are break-the-mold, innovative business units inside giants such as IBM, Procter & Gamble, HBO, and Pixar. From Internet banks to gold mines, fashion retailers to funky sandwich shops, they are creating an inspiring agenda that every business can utilize.